Can you get analytics on twitter

Basically, tracking Twitter metrics helps brands cater their content to their audience and give followers more of what they want. For example, the Toronto International Film Festival often uses video clips in its tweets. TIFF20 pic. For example, you can see if a Twitter poll was a one-off success, or if polls always have high engagement. You can see if tweets published on weekends perform better than tweets published on weekdays.

Seeing trends and identifying patterns can help businesses make decisions about future content creation and publishing. Twitter analytics helps brands track follower growth in a reliable way. This is another way to increase Twitter engagement:. As a thank you, there's a new code for Giant Simulator! Not sure about the best time to post your content on Twitter?

Unclear which days your Twitter followers are more likely to see and engage with your tweets? For example, if you see that Twitter engagement and impressions peak each Friday, always schedule and publish posts for Friday. If your Twitter analytics impressions are lowest on Sundays, avoid posting content you want lots of your followers to engage with on that day.

Doing this helps brands better reach — and better communicate with — their followers. Twitter analytics can show you how your paid ads compare to your organic tweets.

You can also use Twitter analytics tools to compare the effectiveness of different Promoted Tweets. For example, Google Cloud would monitor how this Promoted Tweet is performing by checking its Twitter metrics:. What it measures: The tweet that earned the most impressions in a day period or set period of time. Why this Twitter metric matters: This is the tweet that reached the largest audience. If you know what went into that best-performing tweet, you can replicate its success for future tweets.

What it measures: The number of new followers your account gained in a day period or set period of time. Why this Twitter metric matters: When your brand gains new Twitter followers , that means another Twitter user sees value in your content and wants to see more of it.

What it measures: This is a new follower you gained in the last month that has the highest number of their own followers. Why this Twitter metric matters: This Twitter insight shows which of your new followers has the greatest potential to broaden the exposure of your tweets through retweets and comments.

You might want to keep them on your radar for potential influencer and brand advocacy campaigns. What it measures: A tweet published by another Twitter user that tagged or mentioned you, and that had the most impressions in a day period.

Why this Twitter metric matters: Engage with this tweet! If this is a positive mention, be sure to thank the person and keep them on your radar for future collaboration.

After all, they expanded your reach more than any other Twitter user this month. We recommend you to dive into the pool of Twitter stats and discover all they have to offer.

With Tweet Binder any user can obtain free Twitter analytics. It is really important to analyze the main stats of our hashtag analysis but we also have to go further. If we only look at the main stats we will have a poor Twitter hashtag analysis.

We need to go beyond those general numbers and look into the rest of information Tweet Binder Twitter reports give back. When running a Twitter hashtag analysis with a free twitter analytics tool or paid one it is important to see how many tweets have been published with the analyzed hashtag by the Twitter audience. It is as important to know the potential impacts and reach it has had.

Tweet Binder offers a module that displays all this data in a same place. With these stats we can have a general overview of how the hashtag has evolved on Twitter.

These are the main stats we can find in this module:. Every Tweet Binder report includes up to 10 Twitter user rankings. Usually free twitter tools give you 2 or 3 users rankings. Each user ranking is important but in each marketing campaign because you need to analyze your Twitter audience, we will give greater importance to those which give us the necessary information for the valuation of the campaign or event.

For example, we will be interested in the ranking of users with more impact if we are looking for impressions. If we want to know the activity of our influencers, we will check out the ranking of more original users. In these lines we detail each of the user rankings and their recommended use. Tweet Binder offers rankings of users to get to know your audience.

In this case, we can value those users who have contributed the most. In addition, it can help us to analyze the users who tweet the most and recognize them through our communication and loyalty programs. This ranking helps us to value those accounts that have helped to make our campaign or hashtag viral.

Moreover, it is also used in competitions when it is necessary to choose winners. It is important to separate the most active from the most original users. In this case, we are emphasizing those users who have created their own content, they have published their own tweets.

Thanks to this ranking, we can assess the activity of our influencers. We have the opportunity to see if they are really generating good content. It is also very useful when it comes to detecting attractive content. It is important to notice that these number are calculated within the numbers inside the report. So this is not the average number of RTs this user always gets per each original tweet. It is within the original tweets they have sent in this particular report.

This ranking is useful to detect those users who are engaging with your audience. The ranking of the most popular users is used to detect big accounts that have interacted with us or our hashtag.

It is important to have these accounts monitored for future marketing campaigns. On the other hand, we can establish direct communication to extend that relation throughout time. This ranking is really important if we want to get more impacts and reach more users. It is necessary to differentiate impact and reach. They are ranked by the number of followers they have. After going through the most relevant Twitter user rankings we provide, we see the importance of doing an in-depth analysis of a Twitter hashtag.

If we just stick with the general stats we end up having a very poor analysis. However, if we dive into the advanced stats our Twitter tracking tool provides, we will be able to get more detailed conclusions. With Tweet Binder you can run several types of Twitter hashtag analysis.

You can choose between analytics from the past or real time reports:. Twitter stats reports are an essential part of any marketing campaign or event. To measure the tweets our community sends is a key part of any strategy we launch and it should be carried out professionally. If you are in a hurry and want to create your report now just click the next button.

If you need or want more information, just keep reading this amazing post. Twitter reports analyzing anything contained in a tweet. Tweet Binder allows you to track any hashtag, term or account, even a combination of any of them. To sump up, our search can be a:. All those things can be inside a tweet and we can get analytics out of them. To get analytics from hashtags is the most common one. Hashtags are used in campaigns, events, TV Shows, etc.

However, it is good to know that we can get Twitter stats out anything contained in a tweet. To access yours, click this link or follow the below steps. Step 3 : Start playing around with the data! The interface is intuitive enough to explore on your own, or keep reading the guide to figure out some more tactical ways to use the data.

You may notice that throughout this guide we include several screenshots from the Sprout Social platform. Your social strategy should be driven by data and Twitter analytics provide a limitless supply of information to create better content, reach new audiences and improve user experiences. This section will show you how to turn Twitter analytics into actionable insights that inform new strategies and improve your presence.

Use those insights to help you create content more likely to resonate with your audience. To find your Top posts, sort your Tweets by the metrics that align with your goals. Once you have your data, here are some things you can do to identify why these posts were so successful. Analyze your month-over-month Twitter behavior to identify trends in performance. Track fundamental metrics for any Twitter Profile to compare against your own profiles. With a comprehensive view against your competitors, you can easily benchmark your efforts against the average of the profiles being compared.

When you have enough data, analyze your competitors and think through how you can differentiate your presence. Think about questions like:. Looking at the performance of individual Twitter profiles is important, but you can also analyze multiple profiles at once if you have them. This provides additional data to help guide your strategy. Analyze all of your Twitter efforts at a high level to get a better sense of your overall presence.

Identify which profiles are out-performing and which need more love. In addition to the general age and gender demographic data that Twitter Analytics provides, it also gives insight into what your audience is interested in, their lifestyle type and more.

Use Twitter analytics to find individuals in your network who are strong brand advocates or influencers to add to your current influencer programs. From there you can easily start adding more names and faces to your influencer marketing strategy. Adding hashtags or jumping on hot topic trends can be a powerful way to bootstrap your posts. Not only can you surface the best topics and hashtags, you can track those keywords and hashtags over time.

Understanding which content items get the most engagement on Twitter is huge. If you can even commit 10 minutes a week to recording your top five or 10 tweets by engagement so you can start seeing trends over time -- and then applying those insights to future tweets -- you'll be able to better connect with your audience. Twitter Impressions are the number of times a tweet appears on a user's timeline. A tweet's impressions are not limited to users who follow you, but this number also doesn't filter based on who has interacted with the tweet.

Impressions are not to be confused with reach. In the previous section, I mentioned that a tweet's engagement rate is equal to its total likes, replies, clicks, follows, and retweets divided by impressions. Your Twitter Analytics dashboard lists each tweet's total impressions, but what are impressions, exactly? As stated above, a new impression is counted on a tweet every time that tweet shows up on a user's Twitter feed also known as their "timeline".

So, if 30 of your followers logged on Twitter and saw your tweet, that tweet has made 30 impressions. The impressions metric doesn't consider how, or if, those users interacted with your tweet.

Therefore, impressions alone should not be a key performance indicator KPI for your social media activity. But, because they are divided into the number of engagements your tweets have gotten, impressions are still an important number to know when examining your Twitter Analytics.

Well, you can also measure reach on Twitter, and it has an interesting relationship with impressions. While Twitter impressions tell you how many times a tweet has actually appeared on someone's timeline, "reach" tells you how many people, in total, have the potential to see it.

This includes those users who don't follow you but follow someone who follows you. Reach is typically a higher number than impressions. Here are two examples:. Based on the examples above, you can probably tell that reach indicates potential, whereas impressions indicate actual performance. Does that mean a tweet's reach is less important than impressions? Not necessarily. Sure, you might not see your reach displayed on your Twitter Analytics dashboard, but knowing how much exposure your Twitter account is capable of can help you draft accurate goals for the year and adjust your social media strategy to, well, "reach" them.

Tweet Activity is a section of your Twitter Analytics dashboard that allows you to see various metrics related to your tweets' performance in chart form. You can see Tweet Activity for all of your tweets over a set time period, or for a specific tweet since it was published.

This is a really common question among social media marketers and brands: What made my tweet take off? Some tools can analyze your Twitter followers and recommend the best day of the week for you to tweet. There's also research out there showing when people are most likely to be active on Twitter.

But of course, the best way to get to know your own audience is from your own account data. You can analyze tweet activity two different ways: in groups of tweets during a set date range, or by specific tweets since their creation. Here's more information on each method. In the Tweets tab of your Twitter Analytics, you can customize the date range you want to analyze to see when you published your highest-performing tweets:.

Then, to the right of the graph shown above, you'll see how your engagement rate, total link clicks, and total retweets progressed over the that time period. These three graphs are shown below. In the charts above, each bar or point on the graph considers the total from each day. Consider the green Retweets graph directly above this paragraph.

If that Twitter account received 73 retweets total on May 11, it's considering every tweet posted that day. Perhaps three tweets were posted -- the morning tweet earned 10 retweets, the afternoon tweet earned 37, and the evening tweet earned This makes the 73 retweets listed at the end of that graph.

Because these graphs consider daily totals, it's important to tweet at a consistent volume every day, or your tweet activity might become misleading. For example, if you tweet three times a day for the first two weeks of the month, and only twice a day for the last two weeks, your activity graphs might show a steady decline in impressions and link clicks because you've had less output in the latter half of the month.

This is why engagement rate is so helpful -- getting a percentage of engagement adjusts automatically for changes in tweet volume that might occur over the course of a month.

Twitter used to allow you to view a tweet's engagement over the course of a day, and I personally think it was a mistake to remove that feature. I hope they bring it back in an update soon so users can analyze the best time of day to tweet from their account. Nonetheless, you can also visualize the activity of just a specific tweet.